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Learning About Win / Loss Analysis and Customer Satisfaction Research

Anova is unique as we are the only firm that can boast decades of Win / Loss Analysis and Customer Churn Analysis experience among our team members. Our team has cultivated its expertise managing hundreds of successful, valued-driven engagements for our clients over the years, and along the way we have learned valuable insights about what makes a program successful.

We wrote the book on
Win / Loss Analysis

Prospects share the complete truth with salespeople about why they lose a deal only 40 percent of the time. Therefore, in 60 percent of new business situations, salespeople do not have a complete and accurate understanding of why they lost.

Learn About Win / Loss Analysis

Win Loss Book

We Wrote the Book on Win / Loss

Self-published resources are great. We went a step further and wrote a book that was published internationally by McGraw Hill.
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Keep on top of the latest trends in win / loss and customer experience research.
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White Papers

Go in depth with infographics and detailed analyses.
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In the News

Anova’s thought leaders are often published by third parties regarding our views on best practices and industry trends.
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Upcoming Events

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