Large Broker-Dealer Organization
Anova’s client had a captive but frustrated advisor force, with major pain points surrounding operational efficiency, advisor-facing technology, and a perceived lack of recognition for top producers. Anova was engaged to implement an Advisor Satisfaction survey to establish a baseline of ratings on key metrics.
After Anova conducted in-depth telephone interviews with their top-producing reps, the client leadership team better understood its issues and used the feedback to create quarterly and yearly action plans focused on technology enhancements and specific ways to make their advisors feel more valued.
The annual program has become part of the organization’s DNA, leading to an increase in advisor satisfaction by 46% over a three-year period.
Anova Consulting Group is a specialized market research consulting firm focusing on providing B2B companies with insights that drive more effective sales and retention efforts.