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Thursday, September 24, 2026

Anova Consulting Group Expands myView with New Data Segmentation and Filtering Capabilities

Boston, Mass. — September 16, 2026 — Anova Consulting Group today announced new data segmentation and filtering capabilities within its myView client dashboard, giving clients greater flexibility and control over how they explore and analyze their research data.

The new functionality enables clients to create targeted data cuts and examine results across specific groups, populations, and other relevant attributes. The capabilities apply to both quantitative results and qualitative interview feedback, making it easier to explore differences between segments and better understand the factors driving research findings.

New myView capabilities include:

• Quantitative Filtering: Segment quantitative results to compare specific groups and identify meaningful differences.
• Qualitative Segmentation: Filter interview commentary and qualitative feedback to focus on specific audiences, topics, or segments.
• Deeper Analysis: Explore individual segments to better understand the drivers behind results and uncover insights that may otherwise be missed.

“We want our clients to have greater flexibility and control over how they explore their data,” said Richard Schroder, Founder & CEO of Anova Consulting Group. “These new segmentation and filtering capabilities make it easier to look at both quantitative and qualitative data from different perspectives and uncover insights that may otherwise be missed.”

The new capabilities are part of Anova’s continued investment in myView, its proprietary client dashboard designed to help organizations access, analyze, and act on their market research findings. By expanding the ways clients can interact with their data, Anova aims to make it faster and easier to move from research findings to actionable insights.

About Anova Consulting Group

Anova Consulting Group is a market research and consulting firm specializing in Win/Loss Analysis, Client Satisfaction and Voice of the Client research, and other customized research programs. Anova helps organizations better understand the perspectives of their clients, prospects, and former clients and translate those insights into informed business decisions.