Tuesday, March 17, 2026
Boston, MA — March 17, 2026 — Anova Consulting Group today announced a significant expansion of its myView dashboard, introducing a new suite of analytics and reporting enhancements designed to provide clients with deeper insights into win/loss research and sales performance.
Beginning with upcoming programs, the myView platform will include 11 new reports that deliver more comprehensive visibility into research findings, enabling organizations to better understand the factors influencing client decisions throughout the sales process.
The expanded reporting capabilities provide greater clarity into key elements of sales opportunities, including initial search criteria and the underlying reasons behind client choices.
The new reports are designed to help organizations:
Gain deeper insight into the factors driving win and loss outcomes
Better understand how buyers evaluate options during the decision process
Identify patterns in client preferences and selection criteria
Translate research findings into more informed sales and strategy decisions
The enhanced reporting experience is fully integrated within the myView dashboard, offering an intuitive interface that allows users to easily explore and interpret program results.
“These enhancements represent an important step forward in how we deliver insight and value to our clients,” said Heather Jenkins, Managing Partner at Anova Consulting Group. “The new analytics and reporting packages within myView empower our clients to see not just what happened, but why, and that understanding is central to driving meaningful business improvement.”
Jenkins added that the release is part of a broader innovation strategy.
“This innovation reflects our continued investment in technology and our robust product roadmap. We’re committed to developing tools that make it easier for clients to access, visualize, and act on their data, enhancing the overall value of our partnership.”
The introduction of these new reporting capabilities underscores Anova Consulting Group’s ongoing commitment to strengthening the power, flexibility, and analytical depth of the myView dashboard. Additional enhancements are planned as part of the company’s continued focus on delivering advanced analytics, usability, and actionable insight to clients.
Anova Consulting Group is a leading advisory firm specializing in research-driven insights, win/loss analysis, and strategic consulting. Through advanced analytics and proprietary tools such as the myView dashboard, Anova helps organizations uncover the drivers behind client decisions and translate research into actionable strategies that improve business performance.
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