Unlocking Competitive Advantage: The Impact of Anova Research Programs

Win Loss Team

The Anova team is thrilled to share the results of our recent internal client satisfaction study. We’re proud to report that 92% of our clients are satisfied with our work, and 100% say we have met or exceeded their expectations. These statistics speak to our commitment to delivering high-quality services and achieving our clients’ business goals.

We help clients win.

86% of our clients say our unique approach to Win/Loss has helped them win and retain more business, and 88% say we have improved their sales effectiveness. These clients point to our direct interviews with key decision-makers as the path to gain deep insights into their markets, competitors, and customers. One satisfied client said, “The quality of Anova’s interviewing process is great. Other Win/Loss providers rely on web-based and non-personal surveys, which are much less effective. Anova’s interviews are superb.”

We provide clients with a clearer understanding of their competitive landscape.

Our services, whether Win/Loss, Client Satisfaction, or Churn Analysis, have helped our clients better understand their competitors and their markets. 88% of our clients claim that we have helped them to improve their competitive intelligence. This enables them to make data-driven decisions that improve their business. According to another satisfied client, “[Anova] understands our market and provides us with good competitive intelligence. They add meaningful value from a strategic standpoint and are very credible as it relates to understanding our industry.”

We foster collaboration.

79% of our clients say our work has improved cross-functional collaboration within their organization. This is because our services provide a unified understanding of the market, competitors, and customers, which leads to a more coordinated and effective approach to decision-making. As one client said, “The information is valuable. The way that Anova writes up the information and provides insights is valuable. The key part is how we understand our place in the competitive market, our sales approaches, and how our products are perceived. We take this information to heart. Win/Loss is a factor in driving change across our organization.”

At Anova Consulting Group, we take pride in providing our clients with insights that help them make data-driven decisions, win and retain more business, and improve their overall effectiveness. We are committed to delivering high-quality services that align with our clients’ business objectives and exceed their expectations. Our clients’ success is our success, and we work tirelessly to ensure they achieve their goals.