Wednesday, July 12, 2023
Anova Consulting believes that one of the keys to success lies in the ability to adapt and learn from the challenges we face. These shared beliefs, essentially our corporate ethos, are values we strive to put into action every day. This is the second in a series of blogs that explore Anova’s values through the lens of people we feel embody them.
Jerry Seinfeld’s success in the comedy world can, in part, be attributed to his relentless pursuit of feedback and his commitment to using that feedback to hone his stand-up craft.
In his book Seinlanguage, Seinfeld describes how he would always carry a small notebook with him to jot down observations and ideas that he could later consider for his comedy bits. He constantly ran these ideas by fellow comedians and writers, asking for feedback on his material and delivery. The comedian viewed feedback as essential for growth and improvement, and he remained open to constructive criticism.
Seinfeld also embraced feedback in his approach to testing new material. He repeatedly performed new jokes in smaller clubs to gauge the audience’s reaction and make adjustments as needed, often in real-time. This allowed him to hone his material before trying it on large audiences.
His openness to feedback as a tool to refine his craft has paid off in many ways, including multiple Emmys for his hit television show. Seinfeld continues to perform his stand-up routine to sold-out crowds worldwide, and his willingness to improve his material and delivery has solidified his place in comedy history.
At Anova, we share Seinfeld’s belief that feedback is integral to our process. Whether we’re conducting win / loss surveys, or customer satisfaction research, we know that feedback—while sometimes tough to hear—is a gift and an invitation to even greater growth and success.