Beyond Win Loss Data

Go Beyond
Win / Loss Data

Want a complete view of your company’s sales performance? Learn how voice-of-the-customer input brings meaning to today’s big data insights and empowers you to make better sales decisions.

Learn About Win / Loss

About Us

Get an edge on competitors with Win / Loss Analysis and Customer Satisfaction Research

It takes strategic intelligence to win and keep business. Whether you are focused on winning new clients or keeping the ones you already have, selling complex products and services within sophisticated business to business markets requires the kind of Strategic Intelligence Anova Consulting Group provides.

Learn About Strategic Intelligence

Video Testimonials

What our clients have to say…

Pete Codevilla

Melissa Norcross

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Unparalleled access to
your data and analytics

myView is an innovative portal that delivers real-time analytics, updates, and program management, allowing our clients to track key statistics from their research programs and easily find and search through completed interview transcripts.

Contact us for myView demo

Our latest Insights

Explore up-to-date content on the trends shaping sales performance. Our expert analysis is geared for sales leaders who want to harness the power of qualitative and quantitative data to create a context for action.


How Do Enterprise Software Sales Teams Win Deals

Anova analyzed findings from thirteen recent win / loss programs focused on complex, high-value enterprise software deals to better understand what winning sales teams do differently to set their solutions apart and ultimately win more.

Read the Win / Loss case study

What Our Clients Say

We can help your company improve its sales performance and customer value. Let’s talk.