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"The old adage: plan, do, review, has been taken to it's ultimate level by Richard Schroder in From a Good Sales Call to a Great Sales Call. By discovering the customer's motives for buying, or not buying, after the decision has been made you will not only adjust your sales presentation, you will adjust your results. Buy it today, bank it tomorrow."
Jeffrey Gitomer

Bestselling Author

The Little Red Book of Selling

 

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Who We Are: Anova provides customized market research and consulting services to leading firms in the financial services, defined contribution and human capital management sectors.

What We Do: We help our clients understand why they win business, why they retain it and why they lose it so they can focus on continuous improvement.  

Why You Should Care: We give our clients the strategic perspectives they need to make better decisions about marketing, sales, product development and client service.

What's New...

New York Life & Anova Introduce Client Satisfaction Benchmarking Tool for Advisors (CBS Marketwatch)

 

Small Market RMs Deliver Superior Service vs. Retirement Plan Advisors 

 

Service Team Role Clarity Key to Small Market 401(k) Plan Sponsor Satisfaction 

 

Replicate Success (Sales and Service Success Article) 

 

Anova Expands, Hires Director of Client Service  

 

Book review of "From a Good Sales Call to a Great Sales Call" (Competitive Intelligence)

 

Book review of "From a Good Sales Call to a Great Sales Call" (Blog Business World)

 

Q&A with Richard Schroder on "From a Good Sales Call to a Great Sales Call" (Blog Business World Article)

 

Podcast with Rich Schroder on "From a Good Sales Call to a Great Sales Call"

 

Author Showcase (Salesopedia.com)

 

Five Proven Ways to Improve Your Post-Decisions Debriefs (Jeffrey Gitomer's Sales Caffeine Article)

 

Service Key to Winning 401(k) Market Share (Ignites)

 

Win / Loss Analysis: A Strategic Imperative (Strategy Driven Article)

 

How to Crack the Group Plan Market

(Financial Planning Article)

 

Radio interview with Rich Schroder on WKXL-AM Financial Spectrum Show

 

Training New Plan Sponsors is Key

(Plan Adviser Magazine)

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