Win Loss Sales Training
Knowing why a salesperson wins or loses business is important, but collecting and making that information actionable can be a challenge unless the work is undertaken in a disciplined and systematic fashion.
Anova’s Win Loss Sales Training program will teach your salespeople and intermediaries (brokers, consultants and wholesalers, etc.) a three-step process for debriefing former prospects, collecting useful strategic information and then making tactical adjustments in their approaches so they can win more business.
The program will help your salespeople (or intermediaries):
Increase win rates by learning how to conduct more comprehensive, formal post-decision debriefs
Learn why former prospects often are not candid about their reasons for choosing to work with competitors
Develop comfortable and non-threatening approaches for questioning new clients and former prospects so they provide more honest and direct feedback (both during the sales process and post decision)
Benchmark sales results against the five most common reasons for lost sales
Learn how to use debriefing feedback to adjust marketing, sales, product development and client service strategies
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