White Papers

Why Companies Should Implement a Win / Loss Analysis Program  

 

How to Implement a Win / Loss Analysis Program  

 

Five Common Sales Issues That Impact Salespeople's Ability to Win Deals  

 

Download a Sample Chapter from "From a Good Sales Call to a Great Sales Call"

 

Articles

 

Improving Post-Decision Debriefing With Prospects (Master Salesmanship Article)

 

Book review of "From a Good Sales Call to a Great Sales Call" (Competitive Intelligence)

 

Book review of "From a Good Sales Call to a Great Sales Call" (Blog Business World)

 

Q&A with Richard Schroder on "From a Good Sales Call to a Great Sales Call" (Blog Business World Article)

 

Author Showcase (Salesopedia.com)

 

Q&A with Rich Schroder on "From a Good Sales Call to a Great Sales Call"

(Salesopedia Article)

 

Five Proven Ways to Improve Your Post-Decisions Debriefs (Jeffrey Gitomer's Sales Caffeine Article)

 

Win / Loss Analysis: A Strategic Imperative (Strategy Driven Article)

 

Seven Reasons Sales Managers Should Consider Implementing a Win / Loss Program (Salesopedia Article)

 

Win / Loss Analysis: A Proven Program for Winning More Business (Sales & Marketing Management Magazine Article)

 

How to Learn From Lost Sales & Win More Business (Sales Pro Magazine Article)

 

White Paper Development

White papers are a key marketing communications vehicle in the crowded and fast-changing marketplace.  A high-quality, timely white paper can be an effective way to reach and engage clients, prospects and key intermediaries on issues of interest to them.  With an established capability of custom market research through in-depth telephone interviews, Anova is well-positioned to detect and characterize emerging trends affecting your marketplace.  Based on customized interviews, Anova can develop professional, data-driven white papers to help you:

• Position your company as a thought leader, helping to differentiate you from your competitors

• Source new leads and support your sales process with powerful marketing pieces, ultimately driving increased sales

• Keep your clients informed of new products / impact of new regulations or market changes

• Create additional touch points /  sources of perceived value with key intermediaries (brokers, consultants and wholesalers)

• Monitor the “pulse of the market” to inform other marketing and product development initiatives

• And, free up marketing staff to focus on other high-priority initiatives by outsourcing writing to Anova

 

Additional Capabilities