Customers
"As
our partner for our participant survey, Anova Consulting Group has
enabled New York Life to have a much deeper understanding of our
retirement plan participants. Anova comes to us proactively
with innovative ideas that provide us with invaluable, actionable
data. In addition, between potential roll-over opportunities
or sales of our IRA product, they have played a critical role in
helping us identify revenue generating opportunities. Overall,
Anova exemplifies the concept of a partnership as well as just
helping us build our business!"
- Dave Goganian
Vice President
Participant Services
New York
Life
Participant
Satisfaction and IRA Rollover / Retention
In the retirement plan services sector, in particular,
more and more providers are placing increased emphasis on the needs and
behaviors of their participant populations. Anova’s customized Participant
Satisfaction Program will help you:
-
Collect experiential and attitudinal data that
will help you identify and evaluate specific strengths, weaknesses and
gaps within your company’s participant service offerings
-
Determine whether participants’ attitudes, views and needs have evolved
or changed from prior years
-
Obtain
candid “voice of the participant” feedback that can drive meaningful
product and service enhancements
-
Segment
and analyze survey results by demographics (participant age, generation,
account balance, contribution rate, geography, time zone, etc.) to
identify product and service quality perception variables
-
Uncover
interest in additional products and services to stimulate product
development and tailored marketing strategies
-
And, segment results on a plan-by-plan basis to identify strengths,
weaknesses and gaps in service delivery within a particular plan
Such research can also augment your IRA Rollover strategy by enabling your
company to become more proactive in identifying potential rollover
opportunities. The IRA Rollover Retention portion of the analysis enables
you to:
-
Acquire
specific participant data that can be used to better tailor targeted
outbound communications
-
Increase your company’s IRA rollover retention and asset accumulation
rate by providing lists of participants who have DC account balances
with other/prior vendors; are interested in consolidating assets within
your plan; or, are currently retired or terminated and in need of advice
regarding IRA rollover options
-
Obtain
feedback on participants’ perceptions of their level of financial
preparation for retirement
-
Obtain statistics on your company’s retirees, terminated participants
and participants’ average outside retirement assets
Additional Capabilities