Customers
"Anova
is 100% focused on helping organizations compete more effectively.
In an increasingly aggressive sales environment, Anova's programs
provide a critical pipeline of direct feedback from our key
prospects, and advisors. Their research and expertise give us the
actionable data and insights we need to drive strategic decisions,
differentiate John Hancock from the competition, and ultimately win
more business."
- Arthur Creel,
Executive Vice President
John Hancock Retirement Plan
Services
Intermediary
Perception Analysis
Anova’s Intermediary Perception Analysis program is
designed to help you increase the win rate of new business opportunities
sold through intermediaries (brokers, consultants and wholesalers) by
improving your understanding of how these key influencers view your
company. This customized program will allow you to:
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Pinpoint your company’s strengths and weaknesses
(as viewed by intermediaries) to fine-tune your product development,
sales, marketing, pricing and positioning strategies
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Fine-tune your product development, sales, marketing, pricing and
positioning strategies
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Benchmark your company against top competitors
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Prioritize product development, technology and
staffing resource initiatives to produce the greatest short and
long-term ROI
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Identify individual intermediaries who have less than excellent
perceptions of your company and assist you in developing action plans
for improving your relationships with them
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Obtain qualitative and quantitative feedback on
your company’s sales team
Additional Capabilities
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